Producing the visuals
Motion design under way
The short-form video for social is taking shape: storyboard approved, animation under way.
Motion storyboard
This demo is entirely fictional.
We are orchestrating the launch of your new range: brand platform, creative concept, production of the visuals and rollout across all your channels. Follow the campaign as it progresses, right here.
40% 2/5 milestones completed
News for milestone
Producing the visuals
The short-form video for social is taking shape: storyboard approved, animation under way.
Motion storyboard
Producing the visuals
A good day of production. Here are a few behind-the-scenes shots — the final selection is coming very soon.
Behind the scenes
Lighting setup
Product selection
Producing the visuals
Location scouting, casting and the photo moodboard are wrapped up for next week's shoot.
Shoot moodboard
Location scouting
Creative concept
The campaign master visual is approved: it will underpin every adaptation.
Campaign master visual
Creative concept
We explored three creative routes. Our recommendation, “Lumen”, plays on light and texture.
Lumen creative route
Typography studies
Strategy & brand platform
Here is the brand platform: promise, key message and communication pillars gathered on a single page.
Brand platform
Strategy & brand platform
The campaign brief is approved: audiences, tone and objectives are set. Next up, the brand platform.
Motion storyboard
Behind the scenes
Lighting setup
Product selection
Shoot moodboard
Location scouting
Campaign master visual
Lumen creative route
Typography studies
Brand platform
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