Studio Halo
In progress 40%
Project tracking

Launch campaign — Maison Lumen

In progress by Studio Halo

We are orchestrating the launch of your new range: brand platform, creative concept, production of the visuals and rollout across all your channels. Follow the campaign as it progresses, right here.

40% 2/5 milestones completed

News for milestone

Producing the visuals

Motion design under way

The short-form video for social is taking shape: storyboard approved, animation under way.

Producing the visuals

Shoot day

A good day of production. Here are a few behind-the-scenes shots — the final selection is coming very soon.

Producing the visuals

Preparing the shoot

Location scouting, casting and the photo moodboard are wrapped up for next week's shoot.

Creative concept

Master visual approved

The campaign master visual is approved: it will underpin every adaptation.

Creative concept

“Lumen” creative territory

We explored three creative routes. Our recommendation, “Lumen”, plays on light and texture.

Strategy & brand platform

Brand platform

Here is the brand platform: promise, key message and communication pillars gathered on a single page.

Strategy & brand platform

Brief approved

The campaign brief is approved: audiences, tone and objectives are set. Next up, the brand platform.

  • Brand platform (PDF)
  • Creative recommendation (PDF)
  • Campaign schedule (PDF)
  • Brand platform (PDF)
  • Creative recommendation (PDF)
  • Campaign schedule (PDF)

Give your clients peace of mind.

One link, and your projects speak for themselves. Try Olusio on your next project.

Start your free trial

30-day free trial, no card required